who we are
St-Denis Yarns was founded in 2009 by Veronik Avery, a knitwear designer. Her sister-in-law, Monique Jeannin joined her in 2010 and together they sell and distribute a line of yarn all their own under the name of St-Denis (which also happens to be Veronik's maternal surname). Knitwear designer Robin Melanson completes the team with her unparalled talent and technical proficiency.
The first yarn launched by St-Denis was Nordique, a sport weight pure wool in an extensive palette, spun and sourced in the United States. It was soon joined by Boreale, its fingering weight cousin, also available in the same colours. These yarns are the embodiment of our philosophy - to produce yarns which are the equivalent to an artist's paint box, and to do so in a fair and ethical manner. Our yarns are very versatile and can be knit tightly when warmth and structure are needed, or loosely when an airier fabric is desired. Each can also be doubled as well as knit with one another - so, in effect, these two yarns add up to five different weights of yarn. We also publish a bi-annual pattern magazine featuring our yarns.
You will also find a variety of yarns and notions we love for sale on our web site. Explore and feel free to suggest products you feel correspond to our mandate through our contact page.
Our magazine is published bi-annnually and features about 16 patterns from several designers, including several from Veronik. We aim to present it in a format as knitterly as we can, with all patterns presented in a sequential format to minimize flipping to and fro from one end of the magazine to the next. We also believe that designers ought to be rewarded for their efforts and so each designer retains copyright of their patterns and is paid a flat fee for inclusion in each issue, and 60% of the gross profits from each downloadable pattern sold on our web site. Once an issue is no longer current, each designer also receives a fully edited and photographed pattern ready to be sold on a site of their own choosing.
New patterns are available exclusively through the current issue of the magazine. Patterns from older issues are available as individual downloadable files on our web site. Many are also available through the designers' own web sites - please check the designers page for more information about them and where you may be able to see and purchase more of their work.