The story so far

Friday, June 5th, 2009 9 comments

As some of you already know, I will be launching a yarn line this fall. Next week, I’ll be flying out to to Columbus to represent St-Denis in the Classic Elite Yarns booth at TNNA. I’ve been at it for while, hence the cryptic and sporadic blog posts. For those of you who are interested, here’s the story:

I embarked on this adventure approximately a year and a half ago, with the encouragement of friends and family. At that point, I only knew a few things beyond wanting my own yarn line: somehow, it needed to manifest a certain viewpoint which centers around craft, inspiration and timelessness. A sort of ‘I’ll know it when I see it’ idea – that would only really come together with the right ingredients.

The word ‘ingredients’ is actually quite apt to describe what St-Denis is all about. As I began to gather elements that both interested and inspired me, things and concepts associated with cooking began to assume a greater role. My mother, Renee St-Denis, had been somewhat of a hippie and her influence on my life persists long after her death (30 years ago yesterday, incidentally). I don’t remember her to be particulalry domestic but I do remember her attempts at winemaking (that didn’t go so well), juicing and yogurt making. In keeping with my upbringing, my interest in cooking centered not so much around luxury ingredients and complicated preparation, but more around basic ingredients of good quality, and inventive cuisine.

And so, with these ideas swirling about my head, it became obvious that a publication would be an essential part of the concept. It would be possible to showcase not only the work of contemporary knitwear designers, but also the work of artisans in the community at large: the writers and artists who regard fiber as their medium. As the basic element in this recipe, the yarn would have to have certain qualities and meet certain expectations before it could become a suitable candidate. It was then that Pam introduced me to someone as dedicated and passionate to the process of spinning the yarn, as we were to knitting with it.

(to be continued)

  • Kim

    I remember a time when my mum was like that too. She’s also from Montreal…I wonder if that has anything to do with it. I distinctly remember her making yogurt and then making yogurt/fruit popsicles in the summer.

    I’m looking forward to hearing more! I love hearing about the process…

  • Kathleen

    To persecute the metaphor a little: that fiber looks good enough to eat. I cannot wait to hear more about all of this. Craft, inspiration, and timelessness sound perfect.

  • carrie

    you have the perfect ingredients. i’ve only seen small samples, but regardless, i can’t wait to knit with this yummy yarn!!!

  • Mindy

    I am so excited to see this “becoming”- wish I could see you at TNNA- but for just this one year the Angora Goat show was moved from the end of June to this weekend. Hugs- especially for your mother.

  • Kat

    good story. looking forward to more!

  • Jennifer

    You’re a tease! I can’t wait to hear more of the story!

  • Mary Jane

    What a great story Veronik! And what a dreamy “knitters knitting” yarn it is, with such gorgeous colors.

  • connie

    How lovely that the yarn line will be named in honor of your mother. I’m sure it, and its accompanying publication, will embody the classic, gorgeous aesthetic that all us knitters have come to love from you. Can’t wait for the reveal and for more on the story of its conception. Congratulations :)

  • Anne

    From a huge devotee of your work, I am so excited to see St. Denis! I am from Montreal, made my own yogurt, grew my own sprouts, owned a Leclerc loom in the 70s, but never thought of myself as a hippie .. so labels are a little precarious. Hippie had a rather narrow definition in its own time which has broadened considerably since. :)